Lisa Blue Has a Tale to Tell

As the story goes, Lisa Burke, the mind behind the swimwear line Lisa Blue, had been ill the day she paddled out to see some whales she spotted while surfing in Tonga. After being out for about an hour and still not getting very close to them, she turned around to head back to sure. But she took one last look behind her, and when she did, a whale surfaced just a few meters away from her. The experience thrilled her, so much so that she decided right then and there to do everything she could to protect whales. So she started Lisa Blue, a swimwear line that donates 25% of its profits to whale conservation in Australia.

When we talked to her at MBFW, the whales were on her mind, but so was her dramatic, fashion-forward runway show that had just ended moments before.