Bling a'Ding Ding

© Pascale's House of Bling

Designer and entrepreneur Pascale Rowe is quickly becoming Miami’s Queen of everything bling. Based in Coral Springs, her company, Pascale’s House of Bling, is making a name for itself as the go-to place for everything sparkly, “I’ve done everything from car keys to laptops.” Says Pascale. “If you can dream it up, I can bling it out. Nothing surprises me anymore. I’ve even done a blender. ”

Pascale’s love of bling started from an early age. “I always loved anything that sparkled. If it had rhinestones or crystals, I was drawn to it. I can even remember gluing rhinestones on one of my mother’s broaches when I was in 2nd grade.” Says the designer.

Pascale’s business started almost accidentally. While on the fast track at a job at American Express, she began buying her own crystals and blinging out her cell phone and other accessories. This caught the attention of her co-workers and before she knew it there were orders coming in left and right. In 2007 she took a leap of faith, resigned from her position with Amex and Pascale’s House of Bling was born. “It’s incredible to see this dream I’ve always had come to fruition. It’s a passion that I can’t explain.” She says.

© PascaleThe concept is simple. Find something you want to add some sparkle to, pick out your crystal colors and design, and Pascale will work her magic. “I do everything by hand, painstakingly, with lots of love.” She says. “Doing it with a machine would mean anyone could do this. I put each crystal on individually, and the results speak for themselves.” Her most popular items are high heels, sneakers and bangles, but a large part of her business is blinging out logos.  “I can put a crystallized logo on anything: t-shirts, jackets, pants, hats, bags, you name it. It’s a great way for a business to brand them selves, and call attention to their logo. It’s really taken on a life of it’s own.”

It wasn’t long before the celebrities came calling. The Kardashian girls, actress Gabrielle Union, Deco Drive host Lynn Martinez, Miami based rapper Trina, Adrienne Williams (fiancé of Heat player Chris Bosh) & Savannah Brinson (fiancé of Heat player Lebron James) and numerous other celebrities are all big fans of Pascale’s designs. “My relationship with the Kardashian girls has been wonderful. They really love my bangles and earrings. Their style changes so much I can barely keep up! Right now my jewelry is in their DASH Calabasas store, which is amazing.”

Pascale is also dedicated to using her success to give back.  She teamed up with Pop Artist Romero Britto who licensed her to bling out his Save Haiti design for Project Medishare, making specialty t-shirts to help raise money for relief in Haiti. She is also creating designs for Miami Heat’s Heat for Haiti charity. 

So if you’re wardrobe could use an infusion of sparkle, contact Pascale through her website and let the blinging begin! If you’re local, she’ll meet with you for a consultation, but buyer beware- it’s addicting! “I find that once a woman blings one thing, she starts looking in her closet looking for what else she can bring to me. It’s VIRAL! Who doesn’t love a little bling? It’s wearable art!”