Be Your Own Tabloid Hero

© Bryan Lahr / MFb

Richie Rich, the iconic name behind Heatherette, wants everyone to be able to dress like a star. That's why he created Tabloid Hero, the new line inspired by the splashy lives of his larger-than-life friends.

Friends like Pamela Anderson, who he has long descrbed as his muse.

But you don't have to be a buxom blonde to look good in Tabloid Hero. You do have to have a sassy attitude and an anything-goes spirit. Especially considering that - although many of the pieces in Tabliod Hero are swimwear - Rich doesn't want it to be considered as such. Rich wants people to "think outside the box" and use the clothes - even the bikinis - on a daily basis. Wear it to go out, to get the newspaper, walk the dog or on a night out in town, Rich says.

The line has that urban / rock punkish flair that falls somewhere between an episode of Fame and back stage at a Boy George concert. Expect all: hats, wrist bands, t-shirts, jewelry.

The line is big, bold, and surprising. There are gigantic polka dot bows and zippers over skimpy barely-there bikinis. A surprisingly stunning bareless silver sequins one piece. Boy shorts with twisted “ties” in front. 

The wear-it-on-the-street bikinis were followed by intriguing asymmetrical and oversized tanks, and even striped pants held up by long suspenders - larger-than-life, for sure. The fireworks at the end of the show were two stunning maxi sequins pieces: a black caftan and a silver jumpsuit with a corset jeweled belt.

Rich will formally debut the line this September at New York's fashion week, which will mark a return to the runways after being away from them for two years. Wednesday's event, which was dubbed Sexxy Pop, was all about helping another of his larger-than-life friends, Pachi Lake, promote her new South Beach boutique, PACHI Boutique. The event was captured for MFb in this video.

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